Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
by Peter Fader
ISBN 13: 9781613631027
Format: Paperback (150 pages) Publisher: Wharton School Press Published: 26 May 2020
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
by Peter Fader,Bruce G. S. Hardie,Michael Ross
ISBN 13: 9781613631607
Format: Paperback (218 pages) Publisher: Wharton School Press Published: 01 Nov 2022